VERSACE'S IDENTITY OF MASCULINITY Dylan Blue by Versace is an "Eau de Toilette" designed for men, categorized within the Fougère Aromatic scent family. This fragrance artfully intertwines bold, vigorous notes with delicate hints, establishing an ideal harmony between them. It represents a contemporary interpretation of masculinity for Versace: a confident, charismatic, and alluring individual. Released in 2016, Dylan Blue aims to complement Eros, one of the brand's most significant fragrances for men, showcasing contrasting elements to appeal to a wider demographic. The outcome is an extraordinary fragrance bursting with vitality and character, capturing the essence of the modern, casual urban male. The scent opens with refreshing and vibrant notes, featuring aquatic accords, Calabrian bergamot, grapefruit, and fig leaves. This lively freshness transitions into a spicier, more stimulating heart, encompassing sensual masculine elements through the fusion of violet, Egyptian papyrus, patchouli, black pepper, and ambroxan. Lastly, the base comprises musk, incense, tonka bean, and saffron, reinforcing the alluring qualities of the mid-notes and highlighting its sensual aspect. HE EXUDES CONFIDENCE. The man who wears Dylan Blue exudes control, adeptly navigating various situations. He relishes having authority and setting his own rules, embracing the spotlight when it arises. CELEBRITY ENDORSEMENTS. For the promotion of this fragrance, Versace enlisted some of the most prominent figures in fashion and sports. This black and white promotional film features renowned personalities, including Gigi Hadid, Alan Jouban, and Levi Morgan, who bring the campaign to life. BOTTLE DESIGN. The bottle itself boasts clean and elegant lines, with a striking Mediterranean blue glass that symbolizes the ocean's strength, intensity, and bravery.