Created by perfumer Francis Kurkdjian, Rumeur is a very feminine fragrance, resolutely modern, a floral accord around magnolia flowers.

This perfume passes from woman to woman without ever fading, like the Rumeur that spreads and never fades.
A signature on the skin and on the lips. It runs, impatient. Elusive, it diffuses its captivating melody.
We murmur, we whisper, we would like to hear the confidence… Mystery for religion, it never reveals its secrets and yet imposes itself as obvious.

The rumor? Yes, but not just any rumor. A rumor of scents created by Maison Lanvin. Alber Elbaz, Artistic Director of the brand, has imagined a unique and original bottle, which takes the form of a cube with rounded corners of vintage inspiration.
We find there the touches of luxury and femininity that are the essence of the Lanvin style. The artistic details were then integrated, in small touches, as one would do on a dress.